Case Study: Penny Publications achieves unified product view and streamlined operations with Multipub

Penny Publications - Customer Case Study

Penny Publications, a consumer‑publications company, needed a system that could manage both recurring subscriptions and one‑off book products while integrating with outside vendors and their in‑house payment processing and transmission system. They wanted all product data available on a single customer record to streamline fulfillment and marketing.

Multipub provides a unified customer screen that displays both subscription and one‑shot product information and integrates with mailing houses, NCOA list cleaners, online credit‑card processors and a Web ASCII Import Module for collecting order data. The result: faster workflows, greater accuracy and more efficient operations—saving the team valuable time and simplifying fulfillment and marketing processes.

Penny Publications

Rita Skog

Vice President of Direct Marketing and Fulfillment Operations