Case Study: Liverpool University Press achieves cost savings and deeper demographic insights with Multipub

Liverpool University Press - Customer Case Study

Liverpool University Press, a UK-based academic journal publisher, needed a subscription management platform to bring journal management in-house. Their goals were to reduce costs, gain clearer visibility into their subscriber database, collect detailed demographic data, track ACH debits, and integrate with their online content host.

Using Multipub, LUP now manages journals internally, runs demographic and revenue reports (customer types, subtypes, rate codes), processes ACH debits, and integrates with the CloudPublish content platform. The switch delivered cost savings, deeper database insights, automated workflows, and a simple, IT-light system that helps the team extract meaningful data to guide business decisions.

Liverpool University Press

Kirsten Poole

Subscriptions Manager