Multipub
21 Case Studies
A Multipub Case Study
Fastline Media Group, a media company serving the agricultural industry, needed a subscription platform to handle a non-traditional model: a mix of paid and controlled subscriptions, rotated circulation, and large volumes of audience data used for targeted list selects and advertisers.
Multipub provided a solution that manages paid and controlled titles, supports rotated circulation, and tracks an unlimited number of demographics. Integrated via APIs with Fastline’s website and systems (including postal pre-sort and NCOA), the platform boosted efficiency, enabled data-driven advertiser targeting, and has served Fastline reliably since 1994.
Chrissy Wyatt
Customer Service Manager