Multipub
21 Case Studies
A Multipub Case Study
Center for Inquiry, a consumer-focused publisher, faced a 1994 challenge to consolidate subscription management for multiple magazines into a single system that could handle invoicing and renewals. They needed a platform that could scale as their products and channels expanded.
Multipub implemented an integrated subscription platform and has evolved with the organization for over 20 years—adding web product management and building customized databases for each target market. The result: all titles managed in one system, automated invoices and renewals, and subscriber-level insights that support customer service and sales across their verticals.
Jacalyn Mohr
Subscription Manager