Case Study: American Recycler consolidates advertisers and subscribers and streamlines invoicing and renewals with Multipub

American Recycler - Customer Case Study

American Recycler News, a B2B publisher, was using a CRM as a makeshift subscription system that couldn’t generate issue labels, invoices, or renewal notices. They needed a single integrated platform to manage advertisers, sales prospects and subscribers together.

Multipub provided an integrated CRM and subscription-management solution, consolidating advertisers and subscribers in one database. The CRM lets ARN schedule calls, record notes and manage comp subscriptions on the same record, while the subscription modules handle fulfillment, invoices, renewals and issue labels—resulting in easier CRM use and more effective processing of renewals, invoices and mailing labels.

American Recycler