Case Study: Blue Toro achieves faster lead conversion and more consistent customer acquisition with Multiply Digital

Blue Toro achieves 20X return on marketing spend with Multiply Digital

Blue Toro, a company that helps workshops and mobile mechanics implement proven business systems, struggled to generate leads for its new Preferred Partners program. Their previous marketing violated a core principle by advertising concepts their audience of mechanics didn't believe, such as increasing profits and working less. They were heavily reliant on outbound strategies, and paid advertising was not working, resulting in almost no leads and difficult conversions. They engaged Multiply Digital for strategic marketing consultancy.

Multiply Digital repositioned the messaging to focus on hooks the audience immediately agreed with, namely access to highly profitable fleet work and leveraging Blue Toro's outstanding franchise systems. They built an offer-focused marketing funnel highlighting these advantages. As a result, Blue Toro saw large growth in leads and faster conversion rates, achieving a 20X return on marketing spend and gaining consistency and control over their new customer acquisition with Multiply Digital as their only paid marketing activity.

Blue Toro