Case Study: Roborock achieves rapid Australian brand growth with Multimediax digital marketing

Roborock grows social followers 2,000% with Multimediax

The customer Roborock, a global leader in robot vacuums, sought to establish itself as the leading brand in the competitive Australian market. Their key challenges were building mass awareness, growing an engaged social media community, and successfully launching new product models. They partnered with vendor Multimediax for digital marketing services.

Multimediax implemented a multi-layered social media and influencer marketing strategy. This included an aggressive content plan for platforms like Instagram and Facebook, a targeted program with over 20 Australian influencers, and high-impact national launch events. As a result, Roborock achieved a 2,000% increase in social media followers, over 1.4M views on influencer collaborations, and became one of the most recognizable brands in its category in Australia.

Roborock