Case Study: Netflix achieves culturally nuanced Arabic localization with Multilingual Connections

Netflix scales Middle East localization with Multilingual Connections’ 18-hour turnaround support

Netflix faced challenges localizing its film and series titles and marketing content for the diverse Arabic-speaking audience in the Middle East. They needed a flexible partner for transcreation services that could capture regional nuances, as their incumbent vendors had too many layers and could not provide the required quality or collaboration. Multilingual Connections was engaged to provide a solution.

Multilingual Connections recruited a specialized team of transcreation specialists in Egypt and across the Middle East to provide highly creative content in a variety of regional dialects. The solution included 18-hour availability and streamlined project management. As a result, Netflix received culturally-nuanced content. Furthermore, Multilingual Connections provided feedback that led to improved workflows through automations and integrations, which minimized human error and reduced effort, allowing for better planning and forecasting.

Netflix