Case Study: Airbnb improves multilingual user research with Multilingual Connections

Airbnb improves international research with Multilingual Connections and 80% response rates

Airbnb sought to better understand its diverse global user base but faced a challenge with its International Community Panels project. Their internal team could not handle the rapid translation needs for user research across nine languages. They partnered with Multilingual Connections for fast and accurate translation services to close this gap.

Multilingual Connections implemented a solution leveraging technology and a team of linguists to manage the high-volume, quick-turnaround translations. This partnership allowed Airbnb's research team to efficiently gather insights, achieving an 80% response rate from panel members. The data from Multilingual Connections' work was used by 36 researchers to inform product teams and significantly reduce survey burn-out.

Airbnb