Case Study: Ask Media Group achieves zero-downtime migration and 65% faster page loads with Multidots

Ask Media Group migrates 11 sites in 12 weeks with Multidots

Ask Media Group, a major performance marketing company reaching 245 million monthly visitors, faced critical bottlenecks from its outdated 'Arbotron' CMS. The rigid system created inefficient workflows and technical debt, and the business needed to migrate 50,000+ pieces of content across 11 high-traffic sites in under a quarter. They partnered with Multidots to achieve a migration to a centralized WordPress platform.

Multidots executed an enterprise-grade migration in just 12 weeks. Their solution involved custom WP-CLI scripts for automated data transfer, a bespoke plugin for unified ad management, and a Gutenberg-first editorial experience. The results, delivered with zero downtime, included a 65% increase in page load speed and a unified dashboard for managing all 11 sites, significantly boosting operational efficiency for Ask Media Group.

Ask Media Group