Case Study: SMCP Group achieves omnichannel shopping and real-time data exchange with MuleSoft

SMCP goes omnichannel to improve the shopper experience

SMCP Group, the French luxury retailer behind Sandro, Maje, Claudie Pierlot and Fursac, sells in-store and online across 43 countries. The company faced an aging, legacy IT stack that forced manual, batch uploads, created data duplication, and prevented a single view of customers or real-time data sharing with partners and wholesalers—hindering its omnichannel and personalization goals.

Using MuleSoft’s Anypoint Platform and an API-led approach, SMCP unlocked CRM, order and inventory data to create a unified customer view and enable real-time exchanges. The platform powered a virtual B2B showroom in five months, automated partner order flows (e.g., Farfetch), delivered 40% API reuse, cut manual work and integration development, and accelerated fulfillment—helping SMCP shorten order-prep times and improve inventory efficiency and sustainability.

SMCP Group

Aurélie Martin

Manager of Integration And Application Support