Case Study: Revolution Beauty achieves rapid eCommerce transformation — 4X web traffic and faster product launches with MuleSoft

Revolution Beauty gives its eCommerce operations a digital makeover

Revolution Beauty, a fast‑growing UK beauty brand known for rapid product launches and affordable quality, faced a bottleneck as its eCommerce site couldn’t keep pace with frequent SKU releases, manual image uploads, and siloed back‑end systems. The company needed faster time‑to‑market, automated product workflows, and a single view of the customer to improve service and online experiences.

Working with Astound Commerce, Revolution Beauty connected Salesforce Commerce Cloud to ERP, Netsuite, its contact‑center platform, Image Relay and other systems using MuleSoft’s Anypoint Platform to automate image uploads and build reusable APIs for customer data. In five months the integration enabled automated launches of ~30 SKUs/week, drove a 4× increase in web traffic, cut shopping‑cart abandonment by 15%, let reps resolve 60% more queries, and allowed the digital team to deliver two new initiatives per month.

Revolution Beauty

Steve Griffiths

Head of Digital Development