Case Study: Pilot Flying J achieves a seamless omnichannel customer journey with MuleSoft

Pilot Flying J drives a seamless customer journey with omnichannel

Pilot Flying J, North America’s largest travel center operator with 750+ locations serving over 1.6 million drivers daily, needed to modernize fractured backend systems to deliver a personalized, omnichannel guest experience—one that would let drivers check parking, reserve showers, fuel via mobile, and redeem offers seamlessly across app and web. Siloed IT and one-to-one integrations made critical data inaccessible, limiting the company’s ability to create a frictionless journey.

Using MuleSoft’s Anypoint Platform and an API-led approach, Pilot Flying J unlocked data from hundreds of systems and connected them to Salesforce, launching the myPilot app with mobile fueling, IoT-enabled parking, parking and shower reservations, and personalized offers. The result: 2x year-over-year app user growth, 90% fewer steps for mobile fueling, an 80% increase in in-app shower bookings, faster time-to-market through reusable APIs, and improved real-time service for professional drivers.

Pilot Flying J

Tyler Tanaka

Senior Director of Digital and Brand Marketing