Case Study: Lotus’s achieves omnichannel digital sales acceleration with MuleSoft

Lotus’s increase sales through new digital channels using APIs

Lotus’s needed to connect its ecommerce, loyalty, service, and back-office systems to support an omnichannel customer experience, and chose Salesforce Customer 360 with MuleSoft Anypoint Platform, along with Marketing Cloud and Service Cloud. The challenge was to unify data across legacy billing and warehouse systems, as well as third-party platforms, so customers could shop and engage more easily across channels.

With MuleSoft, Lotus’s built API-led integrations that linked Salesforce clouds to internal and partner systems, enabling a new ecommerce platform, a combined mobile app for shopping and rewards, and integrations with Lazada, Shopee, HappyFresh, and foodpanda. MuleSoft helped Lotus’s complete the integration in 18 months instead of an estimated 5 years, while delivering near-real-time stock visibility and improving availability and delivery performance.

Lotus’s

Atiporn Jaroensri

Chief Information Officer