Case Study: Leading UK retailer achieves a single view of the customer and rapid cloud integration to grow in-store and online with MuleSoft CloudHub

Leading UK retailer grows business in-store and online with cloud-based integration solution from MuleSoft

A FTSE 100, top‑four UK food retailer needed to grow both in stores and online amid fierce competition. After acquiring an online baby retailer, the company faced siloed customer and product data across on‑premise databases, an IBM Unica marketing platform and an Avaya call centre; it required a real‑time integration to create a single customer view in Salesforce to support multi‑channel marketing and better customer service.

The retailer chose MuleSoft CloudHub as a cloud, ESB‑style integration platform and, with an implementation partner, connected Salesforce to on‑prem systems via the Secure Data Gateway—going live in two weeks with no hardware or agents. The deployment enabled real‑time sync of 5 million customer records and hundreds of thousands of SKUs, improved call‑centre visibility and customer follow‑up, and provided a scalable foundation for multichannel marketing and online growth.