Case Study: Reckitt Benckiser achieves faster time-to-market and reusable API-led integrations with MuleSoft

How reusable APIs are helping one company fight to make hygiene a right for all

Reckitt Benckiser (RB), the maker of brands such as Dettol and Nurofen, set out to make high-quality hygiene and health products accessible to everyone by upgrading its “digital IQ.” The company faced the challenge of modernizing core operations and aligning integration KPIs with business goals across a complex, global organization while remaining fast and non-disruptive.

RB implemented an API-led integration strategy centered on reusability—built around collaboration (enterprise integration councils), standards, self-certification, and acceleration—with MuleSoft at its core. The approach enabled secure, reusable APIs and rapid deployments (e.g., B2C eCommerce integrations with Salesforce), cut HR project CAPEX by nearly 50% via a People API Project, reduced time to market, and made the business more adaptable and future-proof.

Reckitt Benckiser