Developing an omnichannel brand prepared for the future

Focused on “saving the sale” across its channels, New York & Company sought to develop a seamless shopping experience for its customers both in-store and online. NY&C decided to invest in its digital capabilities and develop an omnichannel platform to build direct and personalized relationships with its customers. By taking an API-led approach, NY&C developed a mobile application with real-time inventory calls and became the first in specialty retail to have kiosks that complete end-to-end transactions. Recently ranked #3 on the list of best omnichannel retailers, MuleSoft is powering NY&C’s omnichannel strategy.