Case Study: Milwaukee Domes Alliance achieves a stronger brand identity with Mueller Communications

Milwaukee Domes Alliance unveils new brand identity with Mueller Communications

The Milwaukee Domes Alliance, formerly known as the Friends of the Domes, faced a challenge as its name no longer reflected its expanded management role of the iconic horticultural conservatory. The non-profit organization partnered with Mueller Communications to undertake a rebranding initiative aimed at simplifying its identity, minimizing public confusion, and positioning itself for a major capital campaign to boost community engagement and support.

Mueller Communications executed a multi-phased solution including discovery, narrative brand development, renaming, and visual identity creation. This resulted in the successful launch of the new Milwaukee Domes Alliance brand, complete with a cohesive visual identity and logo system that symbolizes the three domes. The rebrand positions the organization to better inspire connections to nature and community, effectively supporting its goals for increased admissions, membership, and donations.

Milwaukee Domes Alliance