Case Study: Discover Lanark Refreshes Its Brand to Engage Locals and Visitors with Mucky Puddle

Discover Lanark - Brand Development | Case Study

Discover Lanark, a non-profit public organisation, approached Mucky Puddle for a brand refresh. Their key challenge was to create a new brand identity that would simultaneously appeal to two distinct audiences: the local Lanark community and potential visitors to the area, in order to enhance their customer experience.

Mucky Puddle developed a comprehensive solution that included a new logo, brand guidelines, and custom illustrations. By incorporating iconic local landmarks into an abstract, eye-catching design with a warm and inviting color palette, they fostered a sense of local pride while remaining approachable to tourists. The client reported being very happy with the outcome, noting that Mucky Puddle made the process easy, enjoyable, and productive, resulting in a cohesive brand ready for use across all marketing channels.

Discover Lanark