Case Study: Cotenda strengthens inclusive brand identity with Mucky Puddle

Cotenda - Brand Case Study | Read More

Cotenda, a pioneer in technologies for enhancing health and community wellbeing, faced the challenge of shaping a brand identity for its innovative swimming pool accessibility products that would uphold its core value of inclusivity. The vendor, Mucky Puddle, was engaged to provide brand identity, guidelines, print material, and web development services to address this need.

Mucky Puddle developed a comprehensive brand identity for Cotenda, crafting a clean geometric logo with organic elements inspired by the company's products. The solution included a strategic color palette and the creation of distinct sub-brands for each product to ensure seamless integration and reinforce recognition. This holistic approach successfully positioned Cotenda as a trailblazer in improving accessibility and wellbeing, leading to international recognition following its partnership with the 2012 London Olympics.

Cotenda