Case Study: Brewgooder boosts eCommerce growth and impact tracking with Mucky Puddle

A Mucky Puddle Case Study

Brewgooder Web - Design & Development | Case Study

Brewgooder, a purpose-driven beer brand dedicated to providing clean water to vulnerable communities, needed to migrate their disjointed WordPress WooCommerce site to a new platform to facilitate growth. They approached the vendor Mucky Puddle to build a new website as part of a company-wide rebrand.

Mucky Puddle developed a bespoke Shopify theme for Brewgooder that focused on driving conversions and emphasizing the brand's social impact. The solution included a subscription feature, rich content like an interactive map, and a suite of Shopify apps to improve back-office efficiency. Mucky Puddle also built a custom web app that allows customers to track their clean water contributions via QR codes on cans, helping to further build trust and brand loyalty.


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