Case Study: Bath & More boosts sales and conversion with Mucky Puddle

Bath & More case study

Bath & More, a UK-based online retailer of large and technical bathroom products, faced challenges in selling its complex range online. Their existing Shopify theme was dense and relied on numerous customizations, making it difficult for customers to shop and for the team to manage a growing catalogue. They partnered with Mucky Puddle for a new Shopify theme and associated marketing services to create a calmer, easier shopping experience.

Mucky Puddle rebuilt the store with a cleaner design and a robust structure. The solution included a redesigned mega menu, reliable collection filters driven by improved product data, and front-end features that made volume discounts and delivery terms visible before checkout. In the first year after launch, online sales grew by 36% and the conversion rate increased by 32%. The work gave Bath & More's team more control over daily trading through the Shopify admin.

Bath & More