Case Study: Alex Baird Handling achieves a modern, flexible brand identity with Mucky Puddle

AB Handling - Brand Development | Case Study

Alex Baird Handling, a third-generation family business providing equipment to the dairy industry, needed to modernize its brand to support growth into new markets while honoring its long history and loyal customer base. They approached the vendor Mucky Puddle for brand identity services to navigate this sensitive evolution without alienating their established clientele.

Mucky Puddle developed a contemporary vintage logo mark that incorporated an abstract milk crate and bold typography, softening the traditional color scheme. The solution was designed to be highly flexible for use across all online and offline assets, from vehicle decals to web banners. To ensure consistent application, Mucky Puddle provided a comprehensive brand summary sheet and file pack, guaranteeing accurate reproduction across all marketing materials.

Alex Baird Handling