Case Study: Popeyes brings its first Scotland launch to life with Muckle Media

Popeyes brings Scotland launch hype with Muckle Media, driving 18.5-hour queues and 80+ press hits

Popeyes, a major US restaurant chain expanding into the UK, tasked vendor Muckle Media with creating a significant cultural moment to launch its first Scottish location in Barrhead. The challenge was to meet the high standard set by previous record-breaking UK openings and ensure everyone was talking about the new restaurant's arrival.

Muckle Media created a unique launch event by fusing Popeyes' New Orleans heritage with Scottish culture, featuring a Mardi Gras float on a busy Glasgow street and a performance combining a brass band with a bagpiper. This was supported by a targeted media and influencer campaign. The vendor's strategy resulted in people queuing for a record-breaking 18.5 hours, over 80 press coverages, and influencer content that reached over 1.4 million views.

Popeyes