Case Study: Loch Ness Centre achieves global coverage and visitor growth with Muckle Media

Loch Ness Centre generates 2,300+ pieces of coverage with Muckle Media

The Loch Ness Centre, managed by Continuum Attractions, faced the challenge of promoting "The Quest," a weekend event to search the famous loch for its mythical monster. They tasked the vendor, Muckle Media, with generating global media coverage to attract tourists and volunteers to the event and the newly invested-in centre.

Muckle Media implemented a PR strategy that positioned the event as the largest search in decades. They secured significant pre-event coverage, managed media during the weekend, and followed up with findings afterward. This effort generated over 2,300 global news pieces for the client, directly resulting in over 200 volunteers signing up and more than 6,000 visits to the event's website.

Loch Ness Centre