Case Study: Highlands Rewilding raises £1.2 million for rewilding with Muckle Media

Highlands Rewilding raises £1.2 million with Muckle Media

Highlands Rewilding, a nature-recovery company, sought to raise £500,000 through a crowdfunding campaign to support its mission of combating climate change and biodiversity loss. The company engaged Muckle Media to develop a strategic communications campaign to increase awareness among citizen investors and position its business model to attract high-net-worth and institutional investors.

Muckle Media implemented a multi-channel strategy using organic and paid social media, media relations, and profiling of the company’s CEO. The campaign successfully exceeded its initial target within weeks, raising a total of £1.2 million from over 725 citizen investors. This success also led to a significant £12 million pledge from the UK Infrastructure Bank to support further expansion.

Highlands Rewilding