Case Study: Bella & Duke tackles pet nutrition misconceptions with Muckle Media

Bella & Duke secures 52 pieces of coverage and 91k reach with Muckle Media

Bella & Duke, a leading pet food and wellbeing company, faced the challenge of tackling widespread misconceptions around pet nutrition and raw feeding. They worked with the vendor Muckle Media to create a campaign that could secure wider media coverage on a subject not regularly covered by mainstream press.

Muckle Media developed the #BreakingMisconceptions campaign, launching it with research to provide a news hook. The solution included a radio day with the founder and influencer partnerships. The campaign secured 52 pieces of coverage, reached 2.18 million weekly radio listeners, and achieved a 5.92% average engagement rate on social media, increasing Bella & Duke's share of voice over competitors.

Bella & Duke