Case Study: Barrhead Travel boosts national and regional brand awareness with Muckle Media

Barrhead Travel generates 400+ pieces of coverage with Muckle Media

Barrhead Travel, a leading UK travel agency, faced the challenge of establishing itself as the authoritative voice on travel trends and insights to drive the industry's post-lockdown recovery. The vendor, Muckle Media, was tasked with amplifying the brand's key messages and increasing its national and regional awareness through targeted media campaigns.

Muckle Media implemented a strategy to grow Barrhead Travel's national presence while retaining its Scottish legacy. This involved a structured PR calendar, creating stories around key travel trends, securing profiling opportunities for company leadership, and facilitating press trips. As a result, Muckle Media generated over 400 pieces of coverage in major UK media outlets. This effort contributed to Barrhead Travel breaking sales records every month during the industry's recovery.

Barrhead Travel