Case Study: AnywhereWorks boosts brand awareness and backlinks with Muckle Media

AnywhereWorks boosts brand awareness with Muckle Media and drives 800k YouTube views

AnywhereWorks, a global provider of collaboration tools and services, faced the challenge of increasing its brand awareness and generating high-authority backlinks within the B2B space. They appointed Muckle Media to create a campaign that would highlight the benefits of outsourcing customer service to people rather than using AI solutions.

Muckle Media developed the "Pledge People Not Bots" campaign, which included a mockumentary-style video featuring comedian Sally Phillips and supporting research. The campaign was launched via PR and the client's owned channels. This solution drove significant results for AnywhereWorks, including nearly 800k YouTube video views, widespread PR coverage in major publications, a 130% increase in website traffic, and growth across all social channels.

AnywhereWorks