Case Study: Monocle achieves 5,000 first-month downloads and #1 paid news app on iOS with Mubaloo

Monocle - Customer Case Study

Monocle, the global affairs and lifestyle magazine behind Monocle 24 internet radio, needed a mobile portal to let listeners stream shows and access curated content on the go. After receiving funding from Rolex, Monocle chose Mubaloo to design and build an iOS app to serve as the primary mobile gateway to Monocle 24.

Mubaloo developed an iOS-only app featuring live streaming, a TimeShift playlist browser (sponsored by Rolex), 25/25 destination guides, weather and timezone-aware content; the app launched at £4.99, hit 5,000 downloads in its first month, became the number one paid-for news app on the Apple App Store and stayed in the top 10 for much of 2011. Mubaloo continued interim updates through 2013, and Monocle later replaced the app in 2014 with a free radio-focused version.

Monocle