Case Study: Misys achieves high staff engagement in rebrand launch with Mubaloo's beacon-led Brand Game

Misys - Customer Case Study

Misys, on the verge of becoming a $1 billion company, needed to engage and excite its 4,500 staff worldwide ahead of a major rebrand. To create an immersive, mobile-led internal launch, Misys worked with Mubaloo (in collaboration with Earnest) to develop the iOS Misys Brand Game app using beacon technology to deliver the new brand story.

Mubaloo implemented the interactive app and beacon-triggered content—video, music and downloads—across Misys offices, with MiBeacons trials optimising performance so the experience worked seamlessly. The campaign drove strong engagement: 855 app accesses, the video content was watched by 1,500 people, and 679 staff entered the final competition.

Misys

Nicola Hamilton

Head of Corporate Marketing