Case Study: Met Office achieves 7M+ downloads and boosts mobile traffic to 61% with Mubaloo's Weather App

Met Office - Customer Case Study

The Met Office, a leading provider of weather and climate information, needed to extend its mobile presence to Android users and refresh the existing iPhone app so the public could access accurate forecasts and warnings on the go for free. To achieve this it engaged Mubaloo to design and develop the Met Office Weather App for iPhone and Android.

Mubaloo delivered platform‑tailored apps with features like five‑day and three‑hourly forecasts, warnings, 5,000 selectable locations and multiple favourites, improving usability across both platforms. The apps have achieved 7m+ downloads, driven mobile traffic from 41% to 61% of Met Office web traffic (Feb 2012 → Feb 2013), reached 48.27% of UK iPhone users and retain roughly 20% monthly active use among those downloaders, demonstrating significant audience reach and engagement for the Met Office thanks to Mubaloo’s work.

Met Office

Richard Carne

Head of Application Development