Case Study: a leading e-commerce company improves trust and reduces defective transactions with Mu Sigma

Making headway with consumer satisfaction for a pioneer in e-commerce

The vendor Mu Sigma partnered with a leading ecommerce company that was facing a challenge with defective transactions, which were undermining trust between buyers and sellers and causing an 8% loss in revenue. The customer's trust analytics team needed to improve the credibility of their platform.

Mu Sigma used its muPDNA™ software to develop an analytical framework, establishing a seller trust score and an auto-suspension policy for abusive buyers. This solution included a successful refund program for trusted sellers. Mu Sigma's efforts prevented an estimated $2.5 million in losses, increased transactions for sellers in the program by 6.5%, and led to an expanded partnership across the customer's organization.