Case Study: Leading Global Beverage Manufacturer improves demand forecast accuracy with Mu Sigma

Leading Global Beverage Manufacturer - Customer Case Study

A leading global beverage manufacturer partnered with Mu Sigma to improve demand forecasting for one of its fastest-growing country markets. The company was struggling to estimate demand accurately because low forecasting accuracy and overlapping promotions created bottlenecks for bottlers and the manufacturer.

Mu Sigma built a data-driven demand sensing framework that quantified seasonality, isolated promotion effects, and predicted uplift from upcoming consumer and trade promotions. The solution was integrated into the existing forecasting system as a forecast adjustment factor and continuously refreshed through a closed-loop process, resulting in a 25% improvement in forecast accuracy across more than 25 national promotions and 200 products.