Case Study: Global Largest Consumer Packaged Goods Manufacturer achieves $15M trade promotion optimization with Mu Sigma

Global Largest Consumer Packaged Goods Manufacturer - Customer Case Study

The Global Largest Consumer Packaged Goods Manufacturer worked with Mu Sigma to address weak trade promotion and revenue management decisions caused by fragmented data, siloed teams, and overreliance on heuristics. The company needed a more reliable, granular way to answer questions about trade spend, pricing, promotion timing, display support, and cannibalization across a large retail network.

Mu Sigma built a customized Strategic Revenue Management (SRM) platform combining a unified cloud data lake, machine learning-based sales driver analysis, and an optimization/scenario-planning engine. The solution enabled automated insights, better promo calendar planning, and more data-driven trade decisions, with estimated optimization potential of $15M in yearly profits in the USA.