Case Study: a leading financial services and insurance company boosts campaign ROI with Mu Sigma

Developing analytics roadmap for a leading financial services and insurance company

Mu Sigma partnered with a leading financial services and insurance company to help systematize its analytics initiatives and make them more robust and scalable. The initial challenge, presented by the VP of Life Insurance Marketing, was to build a targeted attrition model to predict customer churn.

Beginning with a prototype, Mu Sigma used its muPDNA and muUniverse software to map the problem landscape, uncovering interactions between attrition and areas like pricing and segmentation. By revisiting the segmentation with cross-industry learnings, they created a new, more effective model. This approach increased marketing campaign ROI by 14%. Ultimately, Mu Sigma developed and maintained a comprehensive annual analytics roadmap to institutionalize analytics across the client's organization.