Case Study: Georgetown Cupcake achieves unified retail, DTC, and corporate gifting commerce with MTN Haus and Shopify Plus

Georgetown Cupcake boosts conversion 72% with MTN Haus

Georgetown Cupcake, a nationally recognized specialty food brand, faced operational challenges due to fragmented legacy systems that siloed customer data and required manual fulfillment processes. To address this, they partnered with vendor MTN Haus to migrate their e-commerce and point-of-sale operations to a unified commerce platform.

MTN Haus implemented a solution using Shopify and Shopify POS, creating a single system for retail, online ordering, and corporate gifting. This modernization resulted in a 400% site speed improvement and a 72% increase in conversion rate. The vendor also streamlined fulfillment with automated routing and integrated a scalable design system to elevate the brand's online experience.

Georgetown Cupcake