Case Study: Superga builds a market-leading D2C ecommerce channel with mtc.

Superga delivered full ROI in 3 months with mtc

mtc worked with Italian footwear brand Superga to create a direct-to-consumer eCommerce platform. The initial challenge was to build a site focused on brand awareness that could later adapt to drive sales, while also requiring full catalogue management and integration with the STYLEman EPOS system.

The solution involved a user-centered UX/UI design and development process, followed by ongoing multi-channel marketing including SEO and PPC campaigns. mtc provided full EPOS integration and added features like a product filter and a Facebook discount tool. This approach delivered a full return on investment within three months and helped establish Superga as a leading footwear brand in the UK with a strong ecommerce channel.

Superga