Case Study: Sport Aberdeen boosts memberships and bookings with mtc.

Sport Aberdeen improves memberships and bookings with mtc

Sport Aberdeen, the organization representing Aberdeen's public sports facilities and programs, required an improved web presence to attract new members and encourage greater use of city facilities. Their previous website was functional but failed to clearly communicate the complex offerings of venues, timetables, costs, and bookings.

The vendor mtc used a service design methodology to create a new website with a scalable site structure and improved user journey, focusing on great user experience design. The solution successfully achieved an increase in membership sign-ups, made it easier to book and pay for sessions, and highlighted the variety of activities with a modern, sporty aesthetic.

Sport Aberdeen