Case Study: PK Foods achieves direct-to-consumer growth with mtc. eCommerce, SEO, PPC and paid social

PK Foods | eCommerce & Digital Growth Case Study

PK Foods, a Glasgow-based food brand specializing in authentic Indian products, needed to scale online sales and expand beyond its local customer base. The challenge was to build digital awareness and create a sustainable direct-to-consumer revenue stream. mtc was engaged to implement an integrated digital growth strategy.

mtc deployed a multi-channel solution across SEO, PPC, and paid social advertising. The results were significant, including a 163% increase in paid search conversions and a 136% increase in social media advertising revenue. mtc also strengthened the organic foundation, delivering a 68% increase in organic revenue and building a durable direct-to-consumer model for the brand.

PK Foods