Case Study: Mentholatum unifies its brand websites and improves product discovery with mtc.

Mentholatum unifies 7 websites with mtc.

Mentholatum, a family healthcare global business and producer of the UK's top-selling pain relief brands, faced a challenge with its fragmented online presence. The customer previously managed seven different websites for its various products, each targeting a different demographic. Vendor mtc was engaged to consolidate these sites into a single, cohesive brand experience.

The solution implemented by mtc was the development of a new website, mentholatum.co.uk, which brought all of Mentholatum's products together under one brand. A key feature was the introduction of a Symptom Checker to help users select the correct product for their needs. The project also included assistance with product photography. As a result, mtc provided a unified online platform that serves as a foundation for future enhancements, including planned eCommerce functionality.

Mentholatum