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Case Study: Macdonald Hotels & Resorts boosts direct bookings with mtc's fully integrated online resort booking experience
A mtc. Case Study
Macdonald Hotels & Resorts boosts direct bookings with mtc and a fully integrated SiteMinder booking system
Macdonald Hotels & Resorts, a hospitality business with over 20 years of experience and nine holiday resorts in the UK and Spain, faced the challenge of mitigating heavy commissions paid to Online Travel Agents (OTAs). To drive more direct bookings, they appointed vendor mtc to redesign and build their new website with a focus on creating a superior digital customer experience.
mtc implemented a fully integrated online booking system for the website, which connected directly to the global channel manager SiteMinder. This integration provided potential customers with real-time rates, availability, and access to the latest special offers. The solution was a huge success, continually developing as part of a wider digital strategy to drive direct bookings for the customer.
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