Case Study: Hilton Worldwide achieves faster, more accurate content updates with mtc.'s interactive request form solution

Hilton Worldwide boosts content update efficiency with mtc.

Hilton Worldwide faced a challenge where its centralized content team struggled with a labor-intensive and slow process for managing promotional updates across a global network of hotel websites. The vendor mtc. was engaged to address this inefficiency, which was plagued by ambiguous requests and incorrect form submissions.

To solve this, mtc. built a clever JavaScript-based solution. It allowed users to log in and click directly on any part of their live site to launch a context-aware request form, all while operating under the strict constraint of modifying only a single line of code on each live website. The result was a significant boost in efficiency and accuracy, enabling Hilton's team to respond faster and at scale.

Hilton WorldWide