Case Study: Heathergems grows sales and conversions with mtc. eCommerce, SEO and PPC

Heathergems | eCommerce & Marketing Case Study

Heathergems, a Scottish jewellery maker, produces unique items crafted from compressed heather stems. The challenge for mtc was to grow the brand's visibility beyond its established base to reach new buyers across the UK and internationally without diluting its distinctive heritage story. The objective was to increase brand awareness and drive more online sales by appealing to both gift shoppers and tourists.

mtc implemented a multi-channel marketing strategy built around SEO and PPC. They refined landing pages to lead with stronger storytelling and deployed disciplined seasonal activity and remarketing campaigns. This solution led to significant results, including a 223% increase in organic conversions and a 575% increase in revenue from paid ad campaigns, successfully expanding the brand's global reach.

Heathergems