Case Study: Scout and Cellar drives more wine club sign-ups with QR code wine glasses from MSP Design Group

Scout and Cellar drives 3 of 4 tasting attendees to join the wine club with MSP Design Group

The customer, Scout and Cellar, faced the challenge of making it easier for potential clients to place orders after wine tastings and supporting a representative who was not comfortable with public speaking. MSP Design Group provided a solution involving printed marketing materials.

MSP Design Group implemented a solution by creating branded wine glasses with QR codes that link directly to the Scout and Cellar website. This allowed customers to order at their convenience and provided the representative with a ready resource during events. The solution yielded strong results, with three out of four guests at a recent tasting joining the wine club after using the code.

Scout and Cellar