Case Study: Water Babies achieves 36% more leads with MRS Digital PPC

Water Babies boosts conversions 36% with MRS Digital

Water Babies, a global leader in baby and toddler swimming lessons, sought to boost lead generation and support the growth of its franchise network. They engaged MRS Digital to develop a digital strategy that could scale effectively while driving local growth for each individual franchise.

MRS Digital implemented a bespoke Google Ads strategy focused on hyper-targeted audience segmentation and local campaign tailoring. This approach resulted in a 36% year-over-year increase in lead conversions and a 5% decrease in the average cost per acquisition. The successful campaign supported a 50% growth in the franchise network and became an integral part of Water Babies' new franchise onboarding and marketing activity.

Water Babies