Case Study: Shuttercraft achieves 178% more leads with MRS Digital PPC

Shuttercraft boosts lead generation 178% with MRS Digital

The customer, Shuttercraft, a UK-based prestige shutter franchise network, faced a challenge with its fragmented and inconsistent Google advertising efforts. Individual franchisees were using various marketing agencies, leading to internal competition, poor lead generation, and unmet targets. They turned to vendor MRS Digital for a PPC solution to consolidate and improve their advertising.

MRS Digital implemented an inventive PPC strategy, creating a consolidated framework of individual, locally-optimized accounts for each franchisee managed under a single national umbrella. The solution utilized advanced geofencing and high personalization. This approach delivered a 178% year-on-year increase in lead generation and a 59% reduction in cost per lead for Shuttercraft, transforming their operation into a much more efficient and profitable machine.

Shuttercraft