Case Study: PiXL achieves stronger user insight and renewal support with MRS Digital

Pixl improves measurement across 2 GA4 properties with MRS Digital

The customer Pixl, a leading education network, faced the challenge of needing to better understand customer acquisition on its lead-generation website and how subscribed members used its resources. To address this, they partnered with vendor MRS Digital for a solution involving Google Analytics 4 (GA4) and Google Tag Manager.

MRS Digital implemented a bespoke lead-generation tracking configuration, creating separate GA4 properties and a Google Tag Manager container for Pixl's member area. The vendor also provided in-person GA4 training and developed a custom Google Looker Studio dashboard. This empowered Pixl with greater digital insight into user acquisition and product usage, helping to encourage higher lifetime value and future renewals.

Pixl