Case Study: IRIS FMP achieves 612% organic traffic growth with MRS Digital SEO

IRIS FMP boosts organic traffic 612% with MRS Digital

IRIS FMP, a UK-based company that handles international payroll in over 135 countries, relies on its website as its primary source of new business. As a long-term SEO client of MRS Digital, their challenge was to meet increasingly ambitious lead generation targets, especially in areas with limited search volumes, by reaching users earlier in the marketing funnel.

MRS Digital implemented a long-term international SEO strategy that included content localization, US-focused outreach, and an interactive global markets map. The solution successfully increased organic traffic by 612% year-over-year and grew organic leads by 43%. This approach also resulted in a 287% increase in USA ranking keywords, consistently generating new all-time highs for monthly marketing qualified leads.

IRIS FMP