Case Study: Highland Titles boosts ROAS and drives growth with MRS Digital

Highland Titles boosts paid search ROAS 21% with MRS Digital

Highland Titles, a company offering souvenir plots of Scottish land that confer a lord or lady title, sought to reinvigorate its paid media efforts to boost conversions and drive growth. They turned to vendor MRS Digital for a fresh approach to their marketing strategy.

MRS Digital implemented a multi-channel solution that included a complete rebuild of their Google Ads and Meta campaigns, custom regional strategies, and a renewed focus on creative ideation. This streamlined approach significantly improved visibility and control, resulting in a 21% increase in ROAS from paid search and a 75% increase in paid social spend year-over-year while maintaining target ROAS.

Highland Titles